publicity campaign

Translations
рекламная кампания
The company launched a massive publicity campaign to promote their new product.
Компания запустила масштабную рекламную кампанию для продвижения своего нового продукта.
Definitions
A publicity campaign is a coordinated series of activities and strategies designed to promote a product, service, or brand to the public, often through various media channels, with the goal of increasing awareness, generating interest, and influencing public perception.